The CoCo Key indoor waterpark chain recently announced that they will add a location in the Orlando area.
http://www.cocokeywaterresort.com/Locations/danvers/videos/index.aspx
This speaks for itself.
Themed Entertainment is dying a slow and painful death because people have failed to see its massive potential in education and entertainment alike. CoCo Key is a dismaying example, as are many of the more recent offerings at the major players. Universal recently opened The Hollywood Rip Ride Rockit, and Disney continues to institute some very strange new offerings.
Certainly, the renaissance is coming. The Wizarding World, New Fantasyland and Star Tours 2.0 will all bring us back to the forefront of a field filled with honest and original ideas.
Lets just get one thing straight: Syngery, Branding, Money Talks - these are the buzzwords of the vice presidents, of the businessmen. This is not the language of the creative storytellers who invented the art form. For an example of just how distant Orlando is from Hollywood, I would strongly recommend a viewing of The Princess & The Frog.
Just like Fern Gully, a field that once seemed so bright with promise is dying a tragic death at the hands of men obsessed with greed.
Monday, December 14, 2009
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